Scolmore Middle East proudly announces the appointment of Pardha Saradhi as the new Specification Manager. Pardha brings to Scolmore Middle East an exemplary career spanning over 13 years in sales and specification roles within the Middle East MEP sector. This strategic move marks a significant milestone in the company's ambitious relaunch strategy, emphasising the formation of a specialised specification team that blends in-depth product knowledge with exceptional project acquisition skills.
At Scolmore Middle East, Pardha's primary focus will be across the Middle East Region. His responsibilities encompass a broad spectrum of activities: conducting market analysis, liaising with MEP consultants, MEP contractors, developers, architects and interior designers, providing technical support and training. His efforts will be particularly centred on enhancing the market presence of Scolmore’s core product ranges, including ESP Emergency Lighting, Click Wiring Accessories, Ovia LED Lighting, and Unicrimp Cable Management products.
Gary Hipperson, General Manager of Scolmore Middle East, commented on the appointment: "We are thrilled to welcome Pardha. His inclusion is pivotal to our aggressive growth plan for the region. With a dedicated specification team led by Pardha, we aim to deepen our project understanding, open new sales avenues, and, in turn, help build stronger relationships with our partners and distributors. This initiative is crucial for bolstering our position in the major project sector across the region.”
Pardha's appointment is a clear indication of Scolmore Middle East's commitment to excellence and growth. His expertise and leadership are expected to bring a fresh perspective and drive significant advancements in the company's operations and market influence.